HDE AGENCY

It’s time for hungry burger lovers around Arizona to charge up their video camera batteries and freshen up on those editing skills.  Lobbys is looking for novice film makers to create 30 second commercials featuring the tagline “It’s Just That Good” while highlighting one or more of Lobby’s signature beef, burgers, sausages or hotdogs. The most creative entries will win cash prizes and a chance to eat free every single day at Lobbys for six, three or one month(s).

Loyal customers know just how good a Lobbys handmade burger is and if not, just stop by for a little inspiration! Then, grab a video camera and tell the world why Lobbys is so delicious. The “It’s Just That Good” commercial submission period will run from January 27-February 29, 2012 and Lobbys will host a special screening party on or around March 15, 2012, where the winners will be announced and presented with their prizes.

Commercial submissions must feature one or more of Lobbys beef, burgers, sausages or hotdogs in a 30 second commercial that has been written, filmed and edited by the individual submitting their entry for consideration. Videos must be loaded to a digital media device including CD-ROM or USB memory drive and be dropped off or mailed to: HDE Agency, 22 E. Victory Street, Phoenix, AZ 85040. Attn: “It’s Just That Good” Commercial Contest.  All submissions MUST be received by 4 p.m. MST on February 29, 2012.

Judging criteria will be based on 30% overall concept, 30% Lobbys brand fit, 20% script quality and 20% production quality. The first place prize will include $250 cash and six months of free food at Lobbys. Second place will receive $100 cash and a pass to eat free at Lobbys for 3 months while third place will receive $100 cash and a pass to eat free at Lobbys for one month. If applicable, two honorable mentions will receive $50 cash and/or $50 gift cards redeemable at Lobbys.

This contest is open to only U.S. residents, 18 years of age and over at the time of entry. Employees and contest partners of Lobbys and HDE Agency and their immediate family (defined as parents, spouse, children, siblings and grandparents) and household members of each are not eligible to enter.

For a complete list of rules, judging criteria, terms and submission guidelines visit www.lobbysburgers.com. For questions or clarification on any of the outlined rules and guidelines, send an email to jen@hdeagency.com.

About Lobbys
Open since 2009, Lobby’s menu is packed with authentic Chicago style burgers, sausages, hot dogs and sandwiches with all the fixings. Owner and Chicago transplant, Lobby Syregelas has a no-nonsense attitude when it comes to offering fresh food and great service at a reasonable price. Lobby’s burgers are all handmade from USDA Iowa grass fed beef—it doesn’t get much fresher than that! Other menu options include Chicago style hot dogs, Italian beef, chicken and veggie sandwiches and fries.

Visit Lobbys at the NE corner of Southern and McClintock in the Valley Plaza Shopping Center at 3141 South McClintock Dr, Tempe. Lobbys is open Monday-Friday, 10 a.m.- 10 p.m., Saturday, 11 a.m.- 10 p.m. and Sunday, 11 a.m. – 8 p.m. or call 480-897-1113 for delivery.  Visit Lobbys online at http://www.lobbysburgers.com for more information about upcoming events and specials.

The Ahwatukee Foothills Chamber of Commerce announced they are partnering with HDE Agency to professionally produce the 2012 Red, White and Boom Festival. Sure it’s only January and who wants to think about summer? Well, the folks that know what it takes to produce amazing events do!

This year, festival goers can look forward to the usual tradition of family friendly activities, food, beer, wine and the bright lights of patriotism on Tuesday, July 3, 2012 at the Ahwatukee Red, White and Boom Festival. As an added bonus, the seasoned event production team at HDE Agency will exceed the festival offerings to include live entertainment, diverse food and drink options, eating competitions and much more.

Landon Evans, creative director at HDE Agency said, “I’m very excited to have the chance to take The Ahwatukee Red, White and Boom Festival to the next level. This year we’re going to blow this event up, literally! We’re planning to bring the same high caliber level of professionalism and fun to this event that we do with all of our annual events.”

Stay tuned to HDE Agency’s press releases and Facebook updates for more Red, White and Boom Festival details in the coming months.

About the Ahwatukee Foothills Chamber of Commerce
Founded in 1994, the Chamber offers a wide variety of opportunities for business owners to get connected and grow their business in the Ahwatukee area. The Chamber offers networking activities and a variety of community programs and events each year. For more information about the Ahwatukee Foothills Chamber of Commerce visit www.ahwatukeechamber.com or call 480-753-7676.

One of the fastest growing full service marketing and public relations firms in the valley, HDE Agency has announced their 2012 workshop schedule with topics including brand development, event planning, marketing, public relations, design, restaurant marketing, digital media and social media. Each workshop is designed to teach business owners, managers and marketing professionals a variety of valuable tips they can apply to their own projects.

All workshops are lead by HDE creative director, Landon Evans, who has taken the marketing world by storm with more than 10 years of professional experience building brand strategies that have shown proven success. Landon’s business strategies in marketing, public relations and brand development have helped hundreds of clients in Arizona, Nevada and California grow their business and brand. Relying primarily on word of mouth, HDE Agency continues to see annual growth, with the addition of more than 60 new clients each year. Attendees can look forward to special guest speakers at select workshops as well.

Workshops are held from 9-10 a.m. at HDE headquarters, 22 E. Victory St., Phoenix, AZ 85040. Below are the dates for 2012.

Feb. 16:  Brand Development
May 24:  Event Planning Made Easy
June 30:  Advertising & Design
July 19:  Public Relations
Aug. 16:  Restaurant Marketing
Dec. 13: Brand Development

At each workshop, Landon will share lessons learned from his own experiences and offer expert advice including tips on customer interactions, branding strategy, digital platforms for client interaction, time management, public perceptions and customer relationships, budgeting, event management logistics and marketing strategies.

Registration is $25 per person which includes a bound handout booklet for your reference. Seating is limited so advance registration is strongly encouraged. To reserve your spot at any of HDE’s workshops, send an email to landon@hdeagency.com.

El Palacio Restaurant & Cantina of Chandler selects HDE as agency of record for marketing, public relations and brand development in 2012. Fresh off the high from winning several first place trophies for salsa and guacamole in 2011, El Palacio owner, Anthony Serrano is confident and looking forward to sharing his winning flavors and passion for Mexican cuisine with the Chandler community.

About working with HDE Agency, Serrano said, “We selected HDE Agency to represent us because their clients have continued to thrive and gain public and media attention. Our restaurant offers affordable homemade dishes and great customer service. We are confident that HDE Agency will spread the word and help the public to see us as a local alternative to the big chain restaurants that have dominated the Valley.”

Landon Evans, creative director at HDE Agency said, “I’m thrilled to be on board with Anthony and I look forward to collaborating with him to build upon this savvy restaurant concept and create Chandler’s best destination for authentic Mexican cuisine. I’m confident that the Serrano families’ labor of love and hard work will win the hearts and minds of everyone, not to mention their stomachs.”

About El Palacio Restaurant & Cantina of Chandler
Open since 2009, El Palacio Restaurant & Cantina of Chandler offers authentic handmade Mexican cuisine, award winning flavors and family friendly hospitality. With robust flavor and quality ingredients El Palacio’s most popular menu items include Carnitas Ranchera’s, Mole Poblano and the El Bandito Burrito—a mammoth burrito weighing in at 5 lbs and measuring 28 inches long. El Bandito is packed with top sirloin steak, chicken breast, pork chili Colorado tamales, chili rellenos, avocados, onions, tomatoes, rice and beans then topped with roja and verde sauces, lettuce, tomato, sour cream, guacamole and cheese.

Unparalleled in taste, El Palacio claimed a 1st place victory for their mild and hot salsa in 2011 at the My Nana’s Salsa Challenge in Tempe—beating out more than 80 competitors. El Palacio’s salsa and guacamole took home 1st place awards at the 2011 Arizona Taco Festival as well.  Be sure to stop by, grab a chip and scoop up a taste of El Palacio’s remarkable salsa and don’t forget to pair it with an ice cold glass of homemade sangria.

El Palacio is open Monday-Friday, 10:30 a.m. – 9 p.m. and Saturday-Sunday, 10 a.m. – 10 p.m. and is located at 2950 E. Germann Road, Chandler, AZ 85249. Visit www.epchandler.com for a complete menu, catering services and to sign up for special offers. Also, like El Palacio on Facebook at www.facebook.com/elpalaciochandler.
For additional information, call 480-802-5770.

About HDE Agency
HDE Agency is a full service agency dedicated to expanding client visibility and establishing marketable brand positioning. We offers a wide range of brand development services including public relations, design, advertising, social media, print collateral and event production. By establishing a strong foundation of action based campaigns, HDE Agency strives to transform our clients’ goals and objectives into tangible efforts measurable by an increase of customers, sales and community relationships. Visit HDE Agency online at www.hdeagency.com for a complete list of services and learn about our current projects, events and community engagements through the HDE Agency blog at www.hdeagency.com/blog.  HDE Agency can help you expand your reach!

The Irish Republic St. Patrick’s Day Festival promises live entertainment, traditional Irish food, beer and games in Downtown Chandler on March 17th.

The luck of the Irish abounds in Downtown Chandler with plans for the Irish Republic St. Patrick’s Day Festival in full swing. More than double the party space from previous years will draw thousands of patrons on March 17, 2012 when Irish Republic will invade the AJ Chandler Park (west) with green as far as the eye can see. The Festival starts at noon and continues on until 2 a.m. At the end of the rainbow, patrons will enjoy a bounty of Irish good fortune with games, live entertainment, traditional food and tons of beer. Irish themed games will include cabbage bowling, beer pong, bean bag toss, a dunk the leprechaun tank and more.

The live entertainment lineup is packed with Irish delights including bagpiper, Mike Mercier from 2-4 p.m. and Irish dancers. Other entertainment includes Along For The Ride from 4-6 p.m. and the Insomniacs from 8:30-10:30 p.m. Finally, DJ Hanzerelli will finish off the night spinning festive beats from 10:30 p.m. – 2 a.m.

General admission to the Irish Republic St. Patrick’s Day Festival is $10, presale tickets will be available for $8 and designated drivers will get in for $5. For an extra special treat, opt for the $40 VIP access ticket which includes general admission, all access lanyard, exclusive entry into VIP area with catered food and treats, no lines and access to private restrooms. Presale tickets can be purchased online at http://hde.ticketleap.com/irish-republic-st-patricks-day/ or in person at Irish Republic.  From noon-5 p.m. all ages are welcome to enjoy the Irish Republic St. Patrick’s day Festival; however, the event will be 21-and-over after 5 p.m. Children 12-years-old and under are free when accompanied by a paying adult. A portion of the proceeds from the Irish Republic St. Patrick’s Day Festival will benefit Chandler Fire Honor Guard/ Pipes and Drums.

About Irish Republic
Open since 2008, Irish Republic Public House (formerly Murphy’s Law) is a friendly neighborhood people’s bar offering 35 beers on draft and 20 brands of bottled beer. The menu features local favorite dishes like fish and chips, meatball bangers, delicious hamburgers and fully loaded nachos. The service staff adorn black kilts with logo tanks and high black socks for a dramatic, bold and sexy look. Irish Republic is located at 58 South San Marcos Place, Chandler, AZ 85225. Irish Republic currently has franchise opportunities available, for more information email info@irishrepublicaz.com and follow on Facebook at www.facebook.com/irishrepublicpublichouse.

About Chandler Fire Honor Guard/ Pipes and Drums
The Chandler Fire Department Honor Guard was established in the summer of 2001 for the purpose of representing the department at ceremonies and events that honor firefighters who have fallen in the line of duty or have passed away from other causes. The Honor Guard’s primary duty is to represent the department in a show of solidarity with fellow firefighters by paying respect for a fallen brother or sister who is being buried with the honor and dignity deserved by the nation’s bravest heroes. The CFD Honor Guard may also attend community events for posting of the National Colors.

The Chandler Fire Department Pipes & Drums were formed in 2007 and performed publicly for the first time at the retirement of Chief Jim Roxburgh in 2008. Since then, they have performed for a variety of official functions. For more information on the CFD Honor Guard or Pipes & Drums, call 480-782-2120 or visit http://chandleraz.gov.

SanTan Brewing Company has played a huge role in advancing the craft beer movement in Arizona by producing innovative brews, promoting local collaborations, participating in regional and national beer competitions and by utilizing the latest technologies in craft beer canning. The canning process at SanTan Brewing Company is about to get slammed into high gear in January, 2012. Cask Brewing Systems Inc., a Canada based canning technology company, has selected SanTan Brewing Company as the beta test site for their new and improved five head automatic canning system.

SanTan Brewing Company, named 2011 Best Brewery by Phoenix New Times, purchased their first Cask brand automatic canning system (ACS) in 2010, producing around 28 cans per minute. Since then, SanTan’s four core brands, Hopshock IPA, Devil’s Pale Ale, Epicenter Arizona Amber and Hefeweizen have exploded in sales. The growth in distribution has reached over 300% year-to-date with 40% of that volume in canned beer sales. “We couldn’t be happier with our existing canning machine and with our relationship with Cask. The new ACS system will crank out around 35-37 cans per minute, allowing for a 20% increase in production” said SanTan Brewing Company owner and head brew master, Anthony Canecchia.

In addition to beta testing the automatic canning system, SanTan Brewing Company will also test a new fully automated depalletizer called the AD2. The new automated depalletizer will take up less space than the current shaker table that SanTan Brewing Company uses to move the empty cans onto the fill conveyor.

Cask Brewing Systems Inc. has been working to improve their existing machines and found that by improving the efficiencies in the timing sequence on the seaming wheels they could reduce the length of some of the strokes to achieve further speed increases without sacrificing stability. Cask machines have the lowest package and beer waste of any automated packaging line on the market and they plan to keep it that way with improved technologies. When asked why SanTan Brewing Company was selected as the beta testing site for the new ACS machine, Jamie Gordon of Cask Brewing Systems Inc. said, “We’ve had a great working relationship with Anthony for years and since SanTan Brewing Company has been working our canning machine to their full capacity for some time now, we felt they would benefit from any additional efficiency we could provide”.

About SanTan Brewing Company
Open since 2007, SanTan Brewing Company has made a name for itself as Arizona’s favorite craft beer destination, operating with a commitment to advance the culture of craft beer. SanTan Brewing Company accomplishes this goal through beer production using the highest quality ingredients and methods. In addition to great beer, SanTan has gained a loyal following of craft beer enthusiasts in the Arizona area by offering delicious food, happy hour specials, live music and participating in beer festivals. Visit SanTan Brewing Company at 8 S. San Marcos Place, Chandler, AZ. They’re open Sunday-Thursday, 11 a.m.-midnight and Friday-Saturday, 11 a.m. – 2 a.m. Also, check out SanTan Brewing Company online at www.santanbrewing.com and become a fan on Facebook at www.facebook.com/SanTanBrewingCo or follow them www.twitter.com/SanTanBrewing for more information on upcoming specials and promotions.

About Cask Brewing Systems Inc.
Cask Brewing Systems Inc. has been involved in the craft brewing industry since 1984 when they began making 5 bbl brewing systems, training brewers and developing recipes for the emerging brewpub scene. Cask developed their first manual can seamers and fillers in 2001 and built their first compact automated line in 2004. They have now sold and shipped over 100 of them worldwide. For more information about Cask visit www.cask.com.

The Historic Downtown Chandler area is one of the fastest growing east valley destinations earning a reputation for thriving night life, outstanding special events and a variety of shopping, dining and entertainment options. It’s no wonder that patrons looking to relax, grab a drink, and enjoy authentic Irish flavors, flock to Irish Republic nightly.

This year for New Year’s Eve the casual pub vibe will take a backseat to a more sophisticated style when Irish Republic steps it up a notch! Dubbed the Red Tie Affair, glitz and plenty of glamour are to be expected on December 31, 2011 from 9 p.m. until 2 a.m. The cover charge after 8 p.m. is $10. Patrons will delight in New Year’s Eve themed menu items, a live DJ spinning festive beats and good tidings for all.

For an extra special night, reservations are recommended and can be made by phone or in person at Irish Republic. Reservations include two drink tickets, a champagne toast at midnight, an Irish party pack and reserved seating, priced at $25 per person.  The Irish Republic Red Tie Affair is expected to sell out, so be sure to reserve your spot early!

About Irish Republic
Open since 2008, Irish Republic Public House (formerly Murphy’s Law) is a friendly neighborhood people’s bar offering 35 beers on draft and 20 brands of bottled beer. The menu features local favorite dishes like fish and chips, meatball bangers, delicious hamburgers and fully loaded nachos. The service staff adorn black kilts with logo tanks and high black socks for a dramatic, bold and sexy look. Irish Republic is located at 58 South San Marcos Place, Chandler, AZ 85225. Irish Republic currently has franchise opportunities available, for more information email info@irishrepublicaz.com and follow on Facebook at www.facebook.com/irishrepublicpublichouse.

With a new name, look and plans for national franchise opportunities, Irish Republic is branding the Downtown Chandler area in red, black and gold. To complete the new brand elements, Irish Republic is seeking sexy models to appear in advertising, promotional materials and for event appearances. This team of flirty faces, named Irish Republic’s “Celtic Tigers” will be an elite group of models—tall, young and full of the high energy spirit that patrons experience when they visit the pub.

Irish Republic is looking for attractive ladies taller than 5’8 and athletic gents 5’10 and taller; age requirements are 18-26 years-old. Anyone interested in becoming one of Irish Republic’s Celtic Tigers can send an email jobs@irishrepublicaz.com for more information. Please be sure to include 2-3 photos and reasons why you would make a great addition to the Irish Republic team. All models are compensated at a competitive rate for photo shoots and appearances.

About Irish Republic
Open since 2008, Irish Republic Public House (formerly Murphy’s Law) is a friendly neighborhood people’s bar offering 35 beers on draft and 20 brands of bottled beer. The menu features local favorite dishes like fish and chips, meatball bangers, delicious hamburgers and fully loaded nachos. The service staff adorn black kilts with logo tanks and high black socks for a dramatic, bold and sexy look. Irish Republic is located at 58 South San Marcos Place, Chandler, AZ 85225. Irish Republic currently has franchise opportunities available, for more information email info@irishrepublicaz.com and follow on Facebook at www.facebook.com/irishrepublicpublichouse.